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07Nov2011

Canine Training Systems' The Foundations of Competitive Working Dogs: Obedience 3 with Joanne Fleming has been selected as a 2011 MarCom Gold Award Winner.


Columbia, MO- November 07, 2011- Canine Training Systems, the leading provider of broadcast quality instructional training titles for sport, service and companion dogs, today announced that The MarCom Creative Awards has selected their most recent offering, The Foundations of Competitive Working Dogs with Joanne Fleming: Obedience 3, Heeling, the Recall and Motion Exercises as a 2011 MarCom Gold Award Winner. 

The MarCom Gold Award was awarded to those entries judged to exceed the high standards of the industry norm.  Approximately 18 percent of the entries won this award.  MarCom is administered by the AMCP (Association of Marketing and Communication Professionals), an international organization consisting of several thousand creative professionals.  A look at winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.  The competition is so well respected in the industry that national public relations organizations, local ad clubs and local business communicator chapters are entrants.

Obedience 3 extends the depth of instructional content with Joanne Fleming, a Canadian dog sport competitor and coach known for her powerful motivational approach to dog training.  Joanne's students have achieved multiple high-in-trials, Regional and National wins as well as International placements in competitive obedience and the dog sports Schutzhund and IPO. In 2007 Joanne won the LV DVG America Schutzhund Championships and went on to place 5th at the DVG Bundessieger Prüfung in Germany with her dog Enno vom Fuchsstein.  She has competed with 5 breeds in multiple disciplines with tremendous success and attracts crowds at her many seminars on multiple continents.

“Trainers at any level, whether pet trainers, top flight competitors or professionals will appreciate this instructional title,” commented Doug Calhoun, writer, director and producer.  “The information is based in science behind the way animals learn, a standard for Canine Training Systems titles, it’s what makes our titles the best.”

Product Highlights

  • This production details the final steps in preparation for world class heeling
  • The integration of verbal markers into the training routine is demonstrated
  • Through the concept of discrimination learning, the dog is taught correct gymnastic skills for correct turns in heeling while common problems are discussed and solutions presented
  • The sit, down and stand are taught as “positions” and integration into complete motion exercises is detailed.
  • This Hi-Definition, 16:9 aspect ratio production is available in both the English and German language on professionally authored and replicated DVD for playback on the widest variety of consumer equipment

Pricing and Availability

The Foundations of Competitive Working Dogs with Joanne Fleming: Obedience 3, Heeling, the Recall and Motion Exercises, is immediately available through the Canine Training Systems worldwide reseller channel and direct from the Canine Training Systems website at www.caninetrainingsystems.com for an MSRP of $69.95.  The website contains a detailed outline as well as excerpts from the 72 minute title. 

About Canine Training Systems

Founded in 1987, Canine Training Systems is the worldwide leader in instructional titles for pet owners, dog sport competitors and industry professionals.  The company’s success lies in its ability to couple with the experts in service, sport and companion dog training and deliver their techniques to consumers through the most up-to-date delivery formats.  With the strength of their growing expert list, no other organization in the market place can offer the variety of techniques, disciplines, depth of knowledge or quality of product that Canine Training Systems provides it’s worldwide customer base.

Canine Training Systems Press Contact


Douglas Calhoun
+1(573) 214-0900
doug@caninetrainingsystems.com